The Curves 30-Day Diet Plan

More than half of adult U.S. women are overweight and more than one-third of adult U.S. women are obese, according to the American Obesity Association. In fact, obesity plays a major role in the poor health of women, including diabetes and high blood pressure. Such statistics can be alarming, and the increase in obesity is why places, like Curves locations, have educational programs to address weight loss through focused curricula and classes.

Celeste LaBonte's knee gave out one day at home. Her orthopedist told the Blackstone, Mass. mom that the knee damage was caused by her excessive weight.
 

Celeste found that, at 294 pounds, she had to use a seat belt extender on planes and that she had a difficult time going up stairs. But it wasn't until she learned of her husband's upcoming professional award and imagined embarrassment at the ceremony that she decided to make a big change.

(Photo above: Celeste before Curves, at 294 pounds.)

Curves is going head-to-head with competitor Weight Watchers in a new campaign this week that promotes its new 30-day diet plan.

According to Curves' President Mike Raymond, “We think the combination of having some real, competitive advantages when it comes to weight loss and dieting, plus being the gold standard in fitness represents the perfect solution for women to lose weight with.”
 

Megan Johnson did something at 33 that she’d dreamed of since college -- she entered a bodybuilding, figure and fitness competition and placed a respectable seventh in the figure category.

 

What’s the big deal? In addition to her age -- the average female figure contestant is about 28 -- she’s a mom of four: Max, 7, and triplets Hank, Sam, and Sophia, 6. She also employed a rather unusual workout regimen for a competitive figure contestant.