Participating Curves clubs in the U.S. and Canada will give a free 30-day membership to any non-member who visits during regular operating hours throughout the week of May 13-19; National Women's Health Week in the U.S. This annual awareness week, coordinated by the U.S. Department of Health & Human Services Office on Women’s Health (OWH), begins each year on Mother's Day and brings together communities, businesses, government, health organizations, and other groups in an effort to promote women’s health. Curves International has partnered with the OWH to help promote National Women's Health Week and to provide health and wellness programs and materials to women throughout the country.
In further support of this partnership, Curves announces the inaugural National Curves Day celebration, which will occur annually on the Thursday of National Women's Health Week, following Mother's Day. Curves International aims to give away one million free 30-day memberships at participating Curves gyms throughout the United States and Canada during the week-long event. Any non-member who visits a participating Curves club during National Women's Health Week will be eligible for this free membership offer.
Curves gyms will hold week-long Open House events during to encourage interested women to check out their local clubs, pick up free health information from Curves and the OWH, ask questions, get a free fitness assessment and take advantage of the "one million free 30-day memberships" offer. Visitors may also sign up to attend a special program on National Curves Day, Thursday, May 17, featuring messages from health experts and fun activities designed to raise awareness of small, practical steps women can take to get healthy.
"Everyone at Curves is excited about our new partnership with this influential government organization," said Curves founder Diane Heavin. "This relationship confirms the value that the Curves program offers to women by promoting regular exercise, nutrition guidelines and community fitness events. We look forward to working with the OWH to offer our members and their communities even more resources for living a healthy, active lifestyle."
The theme for the 13th annual National Women’s Health Week is “It’s Your Time.” National Women’s Health Week empowers women to make their health a top priority. It also encourages women to take the following steps to improve their physical and mental health and lower their risks of certain diseases: