November 12, 2009
Curves Magazine Wins Five Pearl Awards
 diane, The Curves Magazine, brought home five Pearl Awards - including two golds - at the Custom Publishing Council's (CPC) sixth annual event in New York City.
DESIGN | Best Use of Illustration | More Than 250,000 Gold: diane, Rodale Custom Publishing (Curves International)
EDITORIAL | Best Feature Article/Package |More Than 250,000
Gold: diane, (Breast Cancer Guide), Rodale Custom Publishing (Curves International)
EDITORIAL | Best Column Bronze: diane, (Of Springsteen and Spring Cleaning), Rodale Custom Publishing (Curves International) STRATEGY | Best Achievement of Corporate Objectives Bronze: diane, Rodale Custom Publishing (Curves International) STRATEGY | Best Launch or Relaunch
Bronze: diane, Rodale Custom Publishing(Curves International)
BEST IN CUSTOM : HONORING OVERALL EXCELLENCE
The Best in Custom Award recognizes products that achieve overall excellence in the following categories: editorial, design, strategy, distribution, and fulfillment of the client’s marketing objectives.
Best in Custom Finalist:
diane, Rodale Custom Publishing
The CPC is the leading association for the custom publishing industry in North America. This year's 469 entries represented 57
companies in eight countries. Winning publications reflect a wide range of clients, including cable companies, medical institutions, retailers, health care providers, fitness organizations, hotel chains, car manufacturers and financial institutions.
The editorial and design award categories focus on the best new, ongoing, and improved publications, while the strategy categories look at how well the publications complement the sponsoring organization’s integrated marketing campaigns, how well they achieve the organization’s goals, how well they prove a return on investment, and how innovative and effective a distribution strategy they employ. This year, two new categories were added: best use of community/social networking and best use of mobile technology.
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