Curves International and Healthways Silversneakers' Fitness Program Announce Partnership, Free Memberships
Healthways, Inc. (NASDAQ: HWAY) and Curves International, Inc., the world’s largest fitness club franchisor, announced a strategic partnership today that will free to their eligible members in all 50 states beginning Jan. 1, 2009. The agreement more than triples the total number of SilverSneakers participating locations to nearly 10,000.
“Physical activity is a proven method of preventing or improving chronic illness,” said Rene Ellington, Healthways Senior Vice President. “Through our partnership with Curves, we will provide older adults with convenient access to the exercise they need and opportunities to meet new friends and have fun.”
SilverSneakers, designed for Medicare-eligible individuals, offers physical activity, health education and social events. Recent studies funded by the Centers for Disease Control and Prevention demonstrate that the program is successful in reducing the health care costs of participants and significantly and positively impacts the health of older adults with diabetes and depression.
“The research linking obesity to all types of disease is overwhelming, and your risks increase as you age,” said Curves founder Diane Heavin. “Curves is thrilled to help SilverSneakers members maintain a healthy weight, exercise regularly and eat healthfully—three of the most significant things you can do to move away from disease.”
Now, with the addition of Curves to the SilverSneakers network, members will have access to a gender-specific, circuit-style workout option as well. Curves will provide guidance to SilverSneakers female members on using strength training and cardiovascular-conditioning equipment, as well as other membership privileges, such as nutritional counseling and access to social and community activities.