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The Global Leader in Women's Fitness

Press Kits

March 07, 2011
Curves Founders Gary and Diane Heavin Go Undercover on ABC's Secret Millionaire
Curves founders Gary and Diane Heavin go undercover in Houston's crime- and drug-riddled Third Ward in the April 3 episode of ABC's inspirational new show, Secret Millionaire.

Living for a week in a house that should have been condemned, with only $90 for food and supplies, they navigated this secret world of extreme poverty that most people don't even know exists.

They found people of amazing character and organizations doing incredible work to help those in need. In the end, they revealed themselves as the Secret Millionaire and gave away hundreds of thousands of dollars of their own money to deserving groups and individuals.
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February 15, 2010
Stronger Together
Curves locations throughout the world are joining forces in a new initiative called Stronger Together, an international movement to make one million women stronger and healthier. The program will rely heavily on women sharing their success stories and providing confidence and inspiration to others.

The heart of the Stronger Together movement lives at an online public Web site, where women can find useful information about the movement, register to join the cause, sign their personal strength pledge and share their stories about how they were able to start a healthier lifestyle. They'll also find a myriad of useful tools, including a free Small Steps weekly email that gives subscribers simple fitness and nutrition tips that can make a big difference in their health.  
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September 21, 2009
Breast Cancer Awareness and Liv Aid
Curves is a long-committed veteran in the fight against cancer, raising millions of dollars annually for research and treatment. This October, we'll continue to create awareness, encourage self-exams and mammography, and hold fundraisers.

We'll also make available a unique breast self-exam kit called the Liv Aid, which makes detecing unusual lumps in breast tissue easier. The Liv Aid was designed with the help of breast cancer "thriver" Olivia Newton-John and is endorsed by world-renowned breast cancer surgeon Dr. Ernie Bodai. For every Liv Aid sold, we'll donate one to a woman who can't afford one.
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