Curves is a long-committed veteran in the fight against cancer, raising millions of dollars annually for research and treatment. This October, we'll continue to create awareness, encourage self-exams and mammography, and hold fundraisers.
We'll also make available a unique breast self-exam kit called the Liv Aid, which makes detecing unusual lumps in breast tissue easier. The Liv Aid was designed with the help of breast cancer "thriver" Olivia Newton-John and is endorsed by world-renowned breast cancer surgeon Dr. Ernie Bodai. For every Liv Aid sold, we'll donate one to a woman who can't afford one.