Curves Newsroom: Story Ideas

Curves Joins Breast Cancer Awareness Campaign

Sun, 20 Sep 2009 23:00:00 EST

The probability of a woman being diagnosed with invasive breast cancer during her life is about one in eight. And, the probability of dying from breast cancer is about one in 35, according to the American Cancer Society. Breast cancer death rates are going down, the Association says, which is probably a result of finding the cancer earlier and receiving improved treatment.

(Pictured: Breast cancer "thriver" Olivia Newton-John, Curves founder Diane Heavin, and world-renowned breast cancer surgeon Dr. Ernie Bodai with the Liv Aid breast self-exam kit. For every Liv Aid sold in October, Curves will donate one to a woman who can't afford one.)

Little Girl with Rare Genetic Disorder Fulfills Dream in Curves Hot Air Balloon

Wed, 16 Sep 2009 00:00:00 EST

In August 2009, Curves was honored to fulfill the wish of a beautiful little girl from Omaha, Nebraska. Emily Koesters suffers from stage III lymphoma caused by a rare genetic disorder. Her dream? To fly in a hot air balloon.

(Pictured: Emily, daddy Joe, mother Erin, and the Omaha-area Curves owners who helped make Emily's dream come true.)

Curves Celebrates National Women's Health and Fitness Day

Thu, 10 Sep 2009 08:00:00 EST

More than half of adult U.S. women are overweight and more than one-third of adult U.S. women are obese, according to the American Obesity Association. In fact, obesity plays a major role in the poor health of women, including diabetes and high blood pressure. Such statistics can be alarming, and the increase in obesity is why places, like Curves locations, have educational programs to address weight loss through focused curricula and classes.

"Wouldn't it be great to have a program that helps you reach your weight goal and stay there? In order to reach your weight goal, however, you have to retrain and sustain your metabolism," says Nadia Rodman, RD. In recognition of National Women's Health and Fitness Day on September 30, the Curves locations are announcing their no cost, 30-Day Diet Plan program for all women interested in weight-loss results and health improvement.

Weighing In On Weight Loss: How The Curves Plan Measures Up

Wed, 09 Sep 2009 08:00:00 EST

Celeste LaBonte's knee gave out one day at home. Her orthopedist told the Blackstone, Mass. mom that the knee damage was caused by her excessive weight.

 

Celeste found that, at 294 pounds, she had to use a seat belt extender on planes and that she had a difficult time going up stairs. But it wasn't until she learned of her husband's upcoming professional award and imagined embarrassment at the ceremony that she decided to make a big change.

(Photo above: Celeste before Curves, at 294 pounds.)

Curves Members Nationwide Say "We're Not Sissies!"

Tue, 08 Sep 2009 08:00:00 EST

Think your local Curves is filled with ladies chatting each other up and trading cobbler recipes? Think again. Millions of women nationwide have lost millions of pounds and regained their health and energy at their neighborhood Curves. And Curves founder Diane Heavin thinks it’s about time they showed their strength to the world.

Brandweek Reports: Curves Flexes Muscles Against Weight Watchers

Wed, 02 Sep 2009 00:00:00 EST

Curves is going head-to-head with competitor Weight Watchers in a new campaign this week that promotes its new 30-day diet plan.

According to Curves' President Mike Raymond, “We think the combination of having some real, competitive advantages when it comes to weight loss and dieting, plus being the gold standard in fitness represents the perfect solution for women to lose weight with.”

 

Teacher Loses 170 Pounds and is Selected as Curves' Most Amazing Member!

Tue, 11 Aug 2009 00:00:00 EST

Rebecca's Story

When I first joined Curves on December 29, 2006,at the age of 30, I had been walking on a cane for a year, due to an injury that had caused me to be permanently handicapped. As the mom of a special needs child with Cystic Fibrosis, I needed to lose the weight not only to be able to help take care of my child better, but also for myself...my health literally depended on it. I walked in that day, weighing 306 pounds, wearing tight size 28 clothes, and having a BMI of 48.6%.

Cleveland Clinic CEO on FOX News: Curves Helped Hospital Employees Lose 90,000 Pounds

Tue, 04 Aug 2009 00:00:00 EST

FOX News host Greta Van Susteren took her "On the Record" crew on a road trip to the Cleveland Clinic and spoke with its CEO, Dr. Toby Cosgrove. The first topic they discussed was obesity.

"It costs twice as much a year for healthcare for somebody who's obese than it does for someone who's normal weight," said Cosgrove. "It decreases the productivity of people, and it accounts for essentially 20 years of aging. In other words, if you're 40 years old and obese, it's equivalent to being 60 years old as far as health is concerned. Two thirds of the United States is overweight and one third is obese."

Kingsville Texas Curves Cooks Healthy Garlic Ginger Scallops

Tue, 28 Jul 2009 00:00:00 EST

Mike and Liz McCullough, owners of the Curves in Kingsville, Texas, whipped up a  batch of Garlic Ginger Scallops with steamed zucchini and brown rice for the viewers of KRISTV in Corpus Christi.

Fit Mom of 4 Shares Curves Workout Secret With Cardio-Phobes

Tue, 07 Jul 2009 08:00:00 EST

Megan Johnson did something at 33 that she’d dreamed of since college -- she entered a bodybuilding, figure and fitness competition and placed a respectable seventh in the figure category.

What’s the big deal? In addition to her age -- the average female figure contestant is about 28 -- she’s a mom of four: Max, 7, and triplets Hank, Sam, and Sophia, 6. She also employed a rather unusual workout regimen for a competitive figure contestant.

CurvesSmart Brochure (PDF)

Wed, 01 Jul 2009 00:00:00 EST

The world's most intelligent personal coach isn't a who - it's a what. It's CurvesSmart, a personal coaching system that uses radio frequency ID (RFID) to recognize and tailor a customized workout for each member. Moment-to-moment feedback increases motivation, and detailed progress reports, including number of calories burned, help women stay motivated and reach their goals more quickly.

Exercise is Good for Your Health and Your Wallet, Evidence Shows

Thu, 15 Jan 2009 00:00:00 EST

Budget-minded families are looking to cut expenses that seem like a luxury, or even just frivolous -- including gym memberships. Yet mounting evidence suggests that cutting out the gym may be exactly the wrong move for even the most cash-strapped family. 

In its just-released report of annual health spending figures, published in the journal Health Affairs, the federal government confirmed that chronic illness accounts for 75 percent of all health spending. Yet exercising regularly and maintaining a healthy weight can significantly reduce your risks for chronic illness and your medical bills.

The Dallas Morning News Reports on Consumer Applications for RFID, Including Curves Workout

Wed, 12 Mar 2008 00:00:00 EST

Victor Godinez reports in The Dallas Morning News that RFID (radio frequency identification) is becoming more common in consumer applications. Branded as CurvesSmart in the Curves workout, RFID technology is helping women burn calories and get in shape faster than ever before.